Purpose

What does it mean to have a purpose? What should your company’s purpose be? Is that like a mission statement? We’re helping you understand what this word really means, and why it’s important.

Stuff with a purpose (yeah, we’re corny!):

Honeywell story about avoiding doing layoffs

Workers value shared ethics in a company over money

Simon Sinek’s TED Talk: people don’t buy what you do, they buy why you do it

Purpose. It's another ubiquitous, overused word in the business world, and we're picking it apart! What does it mean to have a purpose? What should your company's purpose be? Is that like a mission statement? We're helping you understand what this word really means, and why it's important.